Digital Marketing that Drives eCommerce Profit
Strategic channel-savvy digital marketing for eCommerce businesses ready to scale without waste
Digital Marketing that’s Built for Margin, Not Just Traffic
We do more than run your ads or optimize your landing pages, we help you build a digital marketing engine that’s profitable, trackable, and tailored to how you sell and operate.
Common challenges for eCommerce business owners:
❌ Scattered efforts, no cohesive strategy
❌ Ads are costing more than they’re making
❌ Poor tracking and attribution
❌ Low ROI from channels
❌ Not closely tracking profit
Ads are one piece of the puzzle, but it’s not just about getting traffic. Real growth comes from understanding profit margins, attribution, volume, analytics, shipping margins, lifetime value, what happens after the click and more.
At Opposite of Work, digital marketing means profitable eCommerce growth.
About Digital Marketing Services
At Opposite of Work, we focus on profitable growth and specialize in:
Search Engine Marketing (SEM) - Organic and Paid Ads on Google, Bing and other search engines. Search Engine Marketing provides active searches for those actively seeking your products or services. These clicks have a strong chance of converting since they are from people who are actively searching for what you offer.
SEO/Organic Search - Organic traffic on Google for your most important keywords
Paid Ads - Google Ads, Microsoft Ads, Amazon Ads. We offer coaching to full service management
Google Analytics & Search Console - Set up, clean up, and strategy guidance
Google Business Profile - important tool for local, service, or hybrid eCommerce brands
Email Marketing - ongoing campaigns, automations, deliverability, ROI, strategy
Cross-channel Marketing Dashboards - tools to help you know what is actually working to drive revenue and profits
We offer strategic consulting to guide overall campaign direction and measurement so you’re not operating in the dark or stuck in a channel silo.
Where We Deliver the Most Impact
Google Ads - Creation, Audit, Ongoing Management
Google Business Profile Optimization
Amazon Ads Strategy and Management
Email Marketing for Retention and Conversions
Google Analytics Set Up and Audits
Profit-Focused Marketing Dashboards
Multi-Channel Attribution and Optimization
Marketing Strategy for Product or Service-Based Businesses
We don’t lock you into bloated retainers or long-term contracts. Need full-time management or ongoing support? We’ve got you covered. Just need an expert to tackle a specific challenge, opportunity, fix, or launch? We’re here for that too.
Track What Matters
We’re obsessed with marketing data and we’re really good at it.
Get a custom dashboard built in Google Sheets showing ROAS, CPA, Gross Profit and much more by channel
Consider profitability, by product or category, in relation to your digital marketing channel metrics
Clean up attribution messes that make your data useless
Use Google Analytics and Search Console for actual insight, not just high-level reports
If you ever feel like your digital marketing performance doesn’t match your bottom line, we can help you fix that critical disconnect.
How Opposite of Work Digital Marketing Services Work
Channel Management - We act as your hands-on Google Ads or Amazon Ads partner, managing spend, creative, reporting, and strategy
Project-Based Work - Need help setting up your ads account, fixing conversion tracking, auditing past campaigns, or launching a new strategy? We’ll scope it out and get it done for you.
Strategic Advisor – Work with us to set up your overall eCommerce digital marketing strategy. We help you focus on what moves the needle.
Get a better digital marketing engine for your eCommerce business
Whether your ad performance is stuck, your tracking is broken, or you just need a partner who understands how eCommerce works, we’re here to help. We don’t chase impressions or followers, we chase results.
Want to learn more about how Opposite of Work Digital Marketing Services can help your business grow profitably?
➤ CLICK HERE to request your free discovery call
Ready to dive right in and review your digital marketing?
➤ Start with a paid one-hour assessment meeting via Zoom. This isn’t a sales call. It’s a working session to uncover what’s really holding your business back and outline how to start moving forward. Book your first call today.