About Opposite of Work
Opposite of Work is a niche coaching and consulting company serving small businesses. We specialize in eCommerce businesses and companies that transact and market online. We offer coaching, consulting, data services, and fractional finance support.
Our Philosophy
Opposite of Work represents a mindset shift from hustling harder to working smarter. It’s about building systems, structure, and support so that your business stops feeling like a burden and starts serving you.
In short, the opposite of work is when things finally click, when operations, finances, and people are aligned, and your effort produces results instead of burnout.
Meet the Team
Bill Ross
Kiersten Ross
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Bill is a small business coach and consultant who works primarily with eCommerce business owners throughout the United States. He founded an eCommerce company and scaled it from an idea into a profitable multi-million-dollar operation. As the co-founder and CEO, he ran the company for nearly 18 years before exiting successfully.
Bill has also held leadership roles at three public companies, including Amazon, as well as several smaller businesses in operations and marketing.
Through his experience founding and scaling an eCommerce company, Bill discovered that small business owners often face unique challenges with little tailored support. Most consulting firms focus on large-scale operations, leaving smaller eCommerce companies without specialized guidance.
Today, Bill works with eCommerce business owners at every stage of growth, from early start-ups gaining traction to established companies managing multi-million-dollar operations.
Having invested in coaching throughout his own entrepreneurial journey, Bill knows firsthand the impact it can have. He draws on that experience to help other small business owners gain clarity, direction, and confidence as they grow.
Bill holds a Bachelor of Science in Business Management and a Master’s in Marketing & Information Systems.
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Kiersten is a finance and operations professional with deep roots in entrepreneurship. As the co-founder and CFO of a multi-million-dollar eCommerce company, she built and managed the financial, HR, and administrative systems that powered growth and long-term success.
Kiersten has hands-on experience across every aspect of running a business. She’s managed bookkeeping, bill pay, and cash flow forecasting, along with payroll, benefits, and corporate compliance. She knows how to keep administrative operations running smoothing and efficiently. Her background includes marketing strategy, inventory management, logistics, and digital commerce, giving her a full-picture perspective that most finance leaders can’t match.
Known for her practical approach and steady reliability, Kiersten helps small business owners make informed financial decisions and strengthen their operations. She draws on her own experience as a founder to offer not just numbers and reports, but real-world insight and strategy that drive results.
Kiersten partners with Bill to help clients gain clarity, control, and confidence in their businesses.
She holds a Bachelor of Science in Strategic Management and an MBA in Small Business & Entrepreneurship.
Opposite of Work is the power behind your progress.
We have walked in your shoes. As entrepreneurs, we have faced the challenges of running and scaling an eCommerce business, making tough decisions, building systems, and creating something sustainable. After nearly two decades of operating our own company, we exited successfully and on our terms. That success came from smart planning, sound financial management, and a commitment to continuous learning and improvement.
Throughout our journey, we worked with coaches, consultants, and fellow business owners who helped us see our business from new perspectives. Their insight, support, and empathy shaped how we now help others.
Our experience spans operations, marketing, technology, finance, administration, and leadership, giving us the broad understanding small business owners need. Today, we use that experience through small business coaching, eCommerce consulting, and fractional finance support to help entrepreneurs streamline operations, strengthen financial health, and grow profitably.
When You Work With Us
We act as your sounding board and help you navigate decisions of every size. Think of Opposite of Work as your co-pilot.
We share specific expertise based on your situation in three key areas:
Revenue – Strategy, sales, and marketing
Profit – Operations, processes, and systems
Emotional – People, leadership, and culture
We help you focus on the real issues, set the right priorities, and move forward with purpose. Together, we drive results by strengthening your offerings, improving your systems, and developing a high-performing team.
We also look at the human side of entrepreneurship: stress management, wellness, and work-life balance. Your business runs best when you do.
We do not just give advice. We work beside you and help fill in the gaps where you need it most.