Helping eCommerce Merchants Grow Profitably

From marketing to fulfillment, we deliver actionable insights and hands-on support so you can scale your business with confidence and clarity.

Running an eCommerce store is challenging. Marketing, shipping, and inventory shouldn’t be guesswork.

➤ The Reality for eCommerce Merchants

Many online merchants face the same frustrations:

  • Marketing spend isn’t translating into profitable sales

  • Uncertainty about whether to offer free shipping and what it truly costs

  • Inventory feels risky. Too much ties up your cash, too little costs you sales

  • Analytics are conflicting or unclear. Website, Google, and ad platforms never seem to agree

  • App overload. It’s hard to tell what’s helping and what’s just noise

You’re not alone and don’t have to solve it all on your own. Proven strategies, expert analysis, and the right support can help you cut through the confusion, trust your numbers, and build a business that grows profitably with greater confidence.

✅ We help eCommerce merchants grow profitably through expert consulting, customized support, and powerful data tools.

➤ We’re Here to Help. No Full-Time Hires Needed.

At Opposite of Work, we partner with eCommerce store owners to solve strategic challenges, fine-tune your systems, and give you real visibility into what’s driving or holding back your growth.

From product-based businesses to digital-first brands and hybrid service companies, we’ve helped merchants at every stage. Whether you’re just launching or scaling beyond $5 million in revenue. Think of us as your on-demand eCommerce growth team, plugging in exactly where you need us most.

➤ What We Help With

eCommerce Marketing and Growth

  • Google Ads account set up, auditing, and ongoing optimization

  • Google Analytics and Search Console set up for full-funnel tracking

  • SEO strategy + site structure (collections, headers, URLs)

  • Email marketing automation and audience segmentation

  • Channel performance dashboards showing real profit and ROI

Shipping Strategy and Profitability

  • Evaluate shipping settings (free shipping, flat rate, weight based)

  • Analyze shipping margins and reveal hidden losses

  • Set up and maintain the Opposite of Work Shipping Profitability Dashboard

  • Support for negotiating with and managing 3PLs and improving fulfillment costs

Inventory Management and Forecasting

  • Inventory Forecasting Dashboard built and updated for your needs

  • Reorder strategy aligned with marketing calendars

  • Support for managing seasonal products, product launches, and vendor timelines

  • Guidance on when to expand, pause, or phase out SKUs

Site Structure, CRO, and SEO

  • Navigation, collections, and product page optimization

  • CRO (conversion rate optimization) audits

  • Mobile performance improvements

  • App evaluation. What’s helping vs what’s hurting

Analytics and Dashboards

  • Google Analytics 4 setup and platform integration

  • Tag tracking across store, Ads, email, social channels, etc.

  • Custom dashboards for:

    • Marketing Performance

    • Profitability

    • Inventory

  • Channel ROI analysis you can actually use

Operations and Systems

  • Financial systems review (QuickBooks, bookkeeping analysis)

  • Order and fulfillment workflows

  • Returns and customer service process improvements

  • Vendor and supplier relationship strategy

  • Hiring and team efficiency guidance

Book a free discovery call to see how we can help your eCommerce business grow profitably.

How We Work with eCommerce Store Owners

From launch to seven figures, we provide flexible support tailored to your business’s stage and unique needs. Our team partners with you to solve real challenges, optimize your systems, and fuel profitable growth. All with clear, straightforward pricing and no long-term commitments.

  • 1-on 1 Coaching - For founders who want a sounding board and strategic guide

  • Project-Based Consulting - One-time deep dive engagements focused on ads, analytics, inventory, or operations

  • Monthly Retainers – Ongoing, on-call support across multiple areas, including ads, inventory, and systems

  • Data Services - Custom data dashboards to track performance, shipping, inventory and more built specifically for your eCommerce business

Ready to Get More From Your eCommerce Store?

You’ve built something real. Now it’s time to clear barriers, seize new opportunities, and implement systems that empower you to scale with confidence.

➤ CLICK HERE to request your free discovery call