4 Dashboards That Drive eCommerce Growth and Profit
Struggling to figure out why your eCommerce business isn’t growing the way it should? The answers are in your numbers. You just need to know where to look.
Behind the scenes of your sales, shipping, inventory, and marketing data is a story. And that story holds the key to running a more profitable business.
If you’ve ever wondered why your profits aren’t where they should be or felt overwhelmed trying to track performance across sales, marketing, shipping, and inventory this guide is for you.
Below, we break down the four most essential dashboards that give you the visibility and control to make smarter, faster business decisions.
1. Sales Dashboard
Your Sales Dashboard is your foundation. It provides a clear view of your revenue performance across all your channels, including your website platform, Amazon, and others.
Key data points:
Order Count
Product Revenue
Shipping Revenue
Cost of Goods Sold
Shipping Costs
Key metrics to track:
Total revenue (weekly and monthly)
Gross profit and gross margin
Average order value (AOV)
Shipping profit or loss
Tracking this data regularly helps you identify trends, spot opportunities, and mitigate risks. Without it, you're just guessing.
2. Marketing Dashboard
Your Marketing Dashboard shows how efficiently your paid campaigns are performing across channels like Google Ads, Facebook, and others.
Key data points:
Impressions
Clicks
Cost
Revenue
Orders
Key metrics to track:
Click-through rate
Conversion rate
Return on Ad Spend (ROAS)
Cost per Acquisition (CPA)
This dashboard helps you understand where your marketing spend is working and where it’s not, so you can optimize accordingly.
3. Shipping Dashboard
Shipping costs can quietly kill your margins. A Shipping Dashboard helps you track the gap between what you’re charging and what you’re paying.
Key data points:
Orders shipped by method
Shipping revenue per method
Shipping cost per method
Shipping weight per method
Key metrics to track:
Total shipping profit or loss
Average shipping cost and revenue by method
By monitoring these numbers, you can cut unnecessary costs and increase profitability without sacrificing customer experience.
Case Study Turning Shipping Losses into Profits
Many eCommerce owners wonder whether offering free shipping is the right move for their business. The answer isn’t always straightforward, and that’s where a shipping profitability dashboard becomes invaluable.
One of our clients was facing a challenge with their shipping costs. They were offering free shipping on all orders over $100, hoping to boost sales and keep customers happy. After we built and reviewed their shipping dashboard and ran a forecasting model, it became clear that this approach was cutting into their profits.
Together, we decided to try a new strategy. Instead of free shipping, we introduced a $5 flat rate for orders of $100 or more. The results were impressive. Revenue and conversion rates remained steady, and the change delivered thousands of dollars straight to the bottom line.
Before making this switch, the client was looking at a net loss of $4,500 in shipping profitability. Twelve months after implementing the $5 flat rate, they had turned that around to a $3,000 gain. This resulted in a net improvement of $7,500 in shipping profits, all without sacrificing sales or customer satisfaction.
Sometimes, small changes can make a big difference!
Want to dive deeper?
Watch: Are Shipping Costs Killing Your Profit?
Explore our Shipping Data Analytics Services
4. Inventory Forecasting Dashboard
Stockouts hurt your sales and rankings. Overstocking ties up cash. The Inventory Forecasting Dashboard helps you maintain the right balance.
Key data points:
Product-level sales volume in units
Inventory on hand
Inventory on order
KEY METRICS:
Product cost
Minimum order quantity
Production time
Accurate forecasting keeps your business running smoothly and protects you from avoidable losses.
Want to dive deeper?
Watch: Inventory Management for eCommerce: Are You Hoarding Your Inventory? Tips for Managing Inventory
Read: What is Inventory Forecasting and Why Does it Matter?
Read: Inventory and Your eCommerce Business. Do you have too much inventory?
Explore our Inventory Forecasting Consulting
Make Data Your Competitive Edge
The most successful eCommerce businesses don’t just collect data, they act on it. These four dashboards give you the clarity to grow smarter, avoid blind spots, and drive long-term profit.
Need help building out your dashboards or understanding what the data is telling you?
Our consulting and data services are here to help. Let’s talk.
Want to dive deeper?
Watch: Four Critical Business Intelligence Dashboards for eCommerce Entrepreneurs
Four Critical Business Intelligence Dashboards for eCommerce Entrepreneurs
Frequently Asked Questions
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Start with the Sales Dashboard. It gives you a complete picture of how your business is performing financially, which informs every other area.
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Ideally, once a week. This helps you spot trends, react to changes quickly, and stay aligned with your goals.
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Not necessarily. You can use Google Sheets, Excel, or more advanced tools depending on your needs and comfort level.
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Absolutely. We offer custom dashboard setup and support tailored to your eCommerce platform. Get in touch here.