Small Business Operations & Growth Blog
Practical advice for small business owners on eCommerce, Google visibility, digital marketing, operations, finance, and technology. Explore strategies and resources to help your business get found online, run more efficiently, and improve profitability.
Exploring the Concept of Firing Bullets Before Cannonballs in Your Small Business. An Approach to Risk Taking for Entrepreneurs.
In Jim Collins' classic book, Great by Choice, he describes the concept of firing bullets, then cannonballs. To paraphrase, you fire bullets first. Bullets are things that are low cost, low risk, and don’t distract you from your business.