eCommerce Consulting & Coaching

Practical guidance and hands-on support from experienced eCommerce business owners. We help you solve problems, make informed decisions, and improve business performance.

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Two people working at a desk with documents, a calculator, and a laptop displaying a pie chart and bar graph for a business meeting.

eCommerce Consulting that Solves the Hard Stuff

We've spent decades building and operating eCommerce businesses, while working with business owners across a wide range of industries. We bring firsthand experience in digital marketing, finance, technology, inventory, and operations, along with a broader perspective gained from helping businesses navigate real-world challenges.

We bring that experience to your business through consulting, coaching, and hands-on support. Whether you need help solving a specific problem, evaluating opportunities, improving performance, or managing an ongoing project, we provide practical guidance and solutions tailored to your needs.

eCommerce Coaching & Practical Guidance

Sometimes you need an experienced perspective rather than someone to take over a project. As part of our eCommerce consulting services, we offer one-on-one coaching to help you work through challenges, evaluate opportunities, and make confident business decisions.

There's no fixed program or one-size-fits-all approach. We focus on your business, your priorities, and what you want to accomplish, whether that's a single consultation or ongoing coaching and support.

How We Work Together

We offer flexible ways to work with Opposite of Work, whether you need a one-time consultation, ongoing coaching, or hands-on support for your eCommerce business.

Hourly Consulting & Coaching

Get experienced advice, work through challenges, evaluate opportunities, or get help with a specific project.

Project-Based Consulting

Focused support for specific projects, challenges, or business improvements.

Ongoing Support

Regular coaching, consulting, or hands-on management tailored to your business.

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Who We Help

We work with business owners and teams at different stages of growth, including:

  • Shopify and online store owners looking to improve operations, marketing, and profitability.

  • Amazon sellers seeking guidance on Seller Central, advertising, fees, and performance.

  • Entrepreneurs and founders who need experienced advice, coaching, or help making business decisions.

  • Growing eCommerce businesses that need specialized expertise or hands-on support across marketing, technology, finance, and operations.

  • Established businesses looking to improve existing systems, resolve challenges, or evaluate new opportunities.

  • Local and service-based businesses seeking help with digital marketing, Google Ads, and online visibility.

  • “Bill is personable, practical, and passionate about his work. Through his skillful conversation and expertly guided brainstorming, he swiftly helped me derive a more lucrative plan to support my business. This has allowed me to focus my energy more efficiently and create more effective timelines for projects. When we first met, I was stuck in that "can't see the forest for the trees" perspective. Now, I have a birds eye view and a manageable action plan. Thank you Bill!”

    Digital Content Brand
    Northern California

  • “Bill is amazing to work with! Not only is he amazing with SEO & Google Business, but he is a great teacher and explains things so you can easily understand it. I highly recommend Opposite of Work.”

    Professional Services Business Owner
    San Francisco Bay Area

Your Partner Who Knows eCommerce Inside and Out

When you work with Opposite of Work, you're working with experienced business owners who understand the entire eCommerce business, from marketing and technology to finance and operations.

Our eCommerce consulting and coaching services combine firsthand business experience with financial and operational data to identify opportunities, evaluate performance, and make informed decisions. Whether you need strategic advice, one-on-one coaching, or hands-on consulting support, we help you establish priorities and move forward with confidence.

From a single consultation to an ongoing consulting relationship, we provide practical guidance and support tailored to your business.

Schedule a Consultation