The Weekly Note
Weekly reflections by entrepreneurs for entrepreneurs.
Honest thoughts from the trenches on building profitable businesses, one step at a time.
Week of 4/29/26
This came up in a review this week. Everything looked fine on the surface, but Search Console was showing two versions of the same site. One with www, one without. Both live, both getting indexed.
The site had a canonical set to the non-www version, which is the right idea. But the www version was still accessible, and there were no clean redirects forcing everything to one place. That creates mixed signals. The site is saying one thing, but behaving another way. Google tends to follow what actually happens, not just what is declared.
The fix is simple. Pick one version and make everything resolve to it. One site, one path, one set of signals. ●