Week of 3/25/26

There’s a lot of talk right now about “showing up in AI,” as if it’s separate from SEO. From what we’re seeing, it isn’t.

The fundamentals still matter. Clear topics. Useful content. Strong structure. Descriptive headings. Real expertise. A site that’s easy to understand. If anything, AI-driven search makes those basics more important, not less.

What may be changing is how people interact with search. AI tools summarize answers, surface fewer links, and rely on information pulled from across the web. That makes your broader presence matter more, not just your website. ●

Week of 12/10/25

Working with a client recently, we noticed something subtle but important in Search Console: two different pages on their site were essentially synonymous. Google saw them as the same topic, which meant the pages were competing with each other instead of reinforcing a clear signal. Impressions were split, rankings were weaker, and nothing was technically broken, it just wasn’t clear which page should win.

It’s a good reminder to check your own Search Console. Are your core pages indexed? Are multiple URLs showing up for the same searches? Are you creating unintentional competition inside your own site? Sometimes the issue isn’t more content. It’s clearer content. ●