Week of 7/22/26

Owning your website and digital accounts does not mean doing all the work yourself. Vendors, agencies, and employees may need broad access to manage the website, run advertising, or review analytics. The business should still remain the permanent point of control.

It is worth reviewing that access periodically. Remove people who no longer need it, confirm that recovery information belongs to the business, and make sure more than one trusted person knows where the accounts are located.

Ownership stays with the business. Access changes as the work changes. ●

Week of 7/8/26

We ran into another account access situation recently. A client invested a significant amount in a new website, only to discover they didn't have access to the platform. Now they're being asked to pay a substantial monthly fee, but it isn't clear what they're paying for. Hosting? Maintenance? Something else?

If you're investing in a new website, ask a few questions before the project begins. What platform is it being built on? Who owns the domain? Who will have the primary login? What happens if you decide to work with someone else? The answers should be clear before any work starts.

Read our blog and download the website ownership checklist. ●

Week of 5/13/26

We ran into another passwords and access situation recently. A client needed website changes made, but didn’t have access to their own website, hosting account, or domain login information. Everything had been set up through a third party years earlier, and turns out they never had the credentials in their possession.

Fortunately, we were able to recover everything and get the accounts back under the client’s control. But situations like this can become catastrophic if the wrong person controls your core digital assets and suddenly becomes unreachable.

Your website, domain, hosting, analytics, and business profiles should ultimately belong to you. We’ve talked about this before, but want to really emphasize the point that vendors and employees can be given access, but ownership and primary control should stay with the business. ●

Week of 1/14/26

Maintaining access to your digital assets matters more than most people realize. Your website, Google Business Profile, analytics, domains, and financial tools should always be owned and controlled by you. That means creating the primary account yourself and then adding users with the right permissions, rather than sharing usernames and passwords with vendors or employees.

We’ve seen what happens when this step is skipped. An employee sets up a profile and leaves. A developer controls the website login. Suddenly the business owner can’t make changes to their own properties. Even if you need someone to walk you through setting things up properly, it’s worth the effort. A little structure on the front end prevents a lot of friction later. ●