Week of 1/14/26

Maintaining access to your digital assets matters more than most people realize. Your website, Google Business Profile, analytics, domains, and financial tools should always be owned and controlled by you. That means creating the primary account yourself and then adding users with the right permissions, rather than sharing usernames and passwords with vendors or employees.

We’ve seen what happens when this step is skipped. An employee sets up a profile and leaves. A developer controls the website login. Suddenly the business owner can’t make changes to their own properties. Even if you need someone to walk you through setting things up properly, it’s worth the effort. A little structure on the front end prevents a lot of friction later. ●