Week of 5/13/26

We ran into another passwords and access situation recently. A client needed website changes made, but didn’t have access to their own website, hosting account, or domain login information. Everything had been set up through a third party years earlier, and turns out they never had the credentials in their possession.

Fortunately, we were able to recover everything and get the accounts back under the client’s control. But situations like this can become catastrophic if the wrong person controls your core digital assets and suddenly becomes unreachable.

Your website, domain, hosting, analytics, and business profiles should ultimately belong to you. We’ve talked about this before, but want to really emphasize the point that vendors and employees can be given access, but ownership and primary control should stay with the business. ●

Week of 1/14/26

Maintaining access to your digital assets matters more than most people realize. Your website, Google Business Profile, analytics, domains, and financial tools should always be owned and controlled by you. That means creating the primary account yourself and then adding users with the right permissions, rather than sharing usernames and passwords with vendors or employees.

We’ve seen what happens when this step is skipped. An employee sets up a profile and leaves. A developer controls the website login. Suddenly the business owner can’t make changes to their own properties. Even if you need someone to walk you through setting things up properly, it’s worth the effort. A little structure on the front end prevents a lot of friction later. ●