Week of 2/4/26

When explaining Google Ads to clients, we sometimes use a simple analogy: a filing cabinet. The campaign is the cabinet itself. Inside it are drawers, which represent the ad groups. Within each drawer are hanging folders, the ads. And inside those folders are the individual pages, the keywords and descriptions.

Cabinet → Campaign
Drawers → Ad Groups
Hanging Folders → Ads
Pages → Keywords & Descriptions

It’s a simple way to visualize how campaigns are organized. Once that structure makes sense, it’s easier to have clearer conversations about what’s happening and why. ●