Week of 6/24/26

We saw another paid search issue this week where the campaigns were working against each other.

The same keywords were showing up in multiple campaigns at the same time, including the brand name. That can create confusion inside the account. Instead of having a clear structure, the campaigns may end up competing for the same searches, which can push costs up and make performance harder to read.

A Google Ads account should make it easier to understand what is driving results, not harder. When campaigns overlap too much, the first step is usually cleaning up the structure before making bigger decisions. ●

Week of 2/4/26

When explaining Google Ads to clients, we sometimes use a simple analogy: a filing cabinet. The account is the cabinet itself. Inside it are drawers, which represent the campaigns. Within each drawer are hanging folders, the ad groups. And inside those folders are the individual pages, the keywords and ad copy.

Cabinet → Account
Drawers → Campaigns
Hanging Folders → Ad Groups
Content in the Folders → Keywords & Ad Copy

It’s a simple way to visualize how campaigns are organized. Once that structure makes sense, it’s easier to have clearer conversations about what’s happening and why. ●