The Weekly Note
Weekly reflections by entrepreneurs, for entrepreneurs.
Honest observations on growing a business, solving everyday challenges, and making better decisions… one week at a time.
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Week of 2/4/26
When explaining Google Ads to clients, we sometimes use a simple analogy: a filing cabinet. The account is the cabinet itself. Inside it are drawers, which represent the campaigns. Within each drawer are hanging folders, the ad groups. And inside those folders are the individual pages, the keywords and ad copy.
Cabinet → Account
Drawers → Campaigns
Hanging Folders → Ad Groups
Content in the Folders → Keywords & Ad Copy
It’s a simple way to visualize how campaigns are organized. Once that structure makes sense, it’s easier to have clearer conversations about what’s happening and why. ●