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The Weekly Note
Weekly reflections by entrepreneurs for entrepreneurs.
Honest thoughts from the trenches on building profitable businesses, one step at a time.
Week of 12/3/25
When people hear “eCommerce,” they usually think of online stores shipping boxes like Amazon, Shopify, or Etsy. But that’s only part of the picture. eCommerce isn’t just about selling physical products. It’s about doing business online. Payments, marketing, data, customer interactions...it’s all part of it. ●
Week of 11/26/25
Categories matter more than most business owners realize. If you choose the wrong category in your Google Business Profile, Google may classify you incorrectly, sometimes as a national brand, and you’ll lose visibility in local results. In worse cases, it can trigger a suspension.
We’ve helped a lot of small businesses recover suspended profiles, and the process is rarely simple. A few minutes of care on the front end saves weeks of unnecessary headaches later. ●