Week of 6/24/26

We saw another paid search issue this week where the campaigns were working against each other.

The same keywords were showing up in multiple campaigns at the same time, including the brand name. That can create confusion inside the account. Instead of having a clear structure, the campaigns may end up competing for the same searches, which can push costs up and make performance harder to read.

A Google Ads account should make it easier to understand what is driving results, not harder. When campaigns overlap too much, the first step is usually cleaning up the structure before making bigger decisions. ●

Week of 6/10/26

Another Google Ads observation this week. We see a lot of different issues with paid search, and one of the simplest ones is easy to overlook.

Google Ads is often talked about in terms of budgets, bids, and settings. Those things matter, but they are not what a customer sees first. A search ad still has to earn the click, and that usually starts with making the right keywords visible in the ad copy.

If someone searches for a specific service, product, or problem, the ad should make it clear that the business is relevant to that search. Good ad copy does not need to be clever or lead with broad claims like satisfaction guaranteed. It needs to be clear, specific, and connected to what the customer is already looking for. ●

Week of 2/25/26

We spent time with a client recently talking through SEO. Website changes. Content adjustments. The broader shifts happening with search and AI. At the end, they asked the most direct question: “If I do all of this, will Google rank my site higher?”

The honest answer is maybe. No one can guarantee rankings. You don’t know if something will move the needle until you test and measure it. But one thing is certain: if you make no changes at all, you’re guaranteeing that nothing improves. SEO isn’t certainty. It’s iteration.

Be cautious of anyone who promises specific rankings or overnight results. Search doesn’t work that way. ●