Week of 10/14/26

A client asked us for a second opinion on an SEO company that had approached them. During the sales call, they started to feel pressured and noticed that the conversation seemed to be moving toward a close before much had been learned about their business.

The company had not reviewed the website, asked about their goals, looked at Search Console, or even done a screen share. Those things do not automatically mean a vendor is wrong for you, but they are good reasons to slow down and ask more questions.

Fortunately, the client had not provided payment information or access to any accounts. They trusted their instinct that something felt off, got another opinion, and didn’t commit to anything. ●

Week of 6/17/26

We still see unsolicited sales calls come in around website services, SEO, ads, and other marketing work. Some are normal prospecting. Others make big promises before they understand the business, the market, or what is already in place.

Be especially cautious when someone offers to “grow the business” in exchange for a commission split. That kind of arrangement can sound simple, but it often skips over the harder questions: who controls the work, how results are tracked, what happens to leads, and whether the plan actually fits the business. If the wrong person gets access or starts making poor decisions, the damage can be difficult to recover from.

If you need help with SEO, ads, your website, or another service, it is usually better to start the search yourself. Talk to a few companies, ask clear questions, and make sure the approach makes sense before giving anyone access or control. ●