Week of 1/7/26

There’s a difference between advising from theory and advising from experience. A clean framework or a sharp slide deck can look good on paper, but it doesn’t execute itself. Strategy only matters if it can survive real-world constraints, tradeoffs, and follow-through.

We’re consultants, but we’ve also built, grown, and closed a multimillion-dollar business. We’ve been inside the work, not just adjacent to it. And we still are, whether that’s running digital ads, digging into data, supporting fractional finance, or coaching through real decisions. The value isn’t in the recommendation alone. It’s in knowing what actually works and doing the work when it needs to be done. ●