Week of 3/11/26

Not all website traffic is the same. Some traffic is passive. Your brand shows up in a feed, an inbox, or an ad while someone is going about their day. They weren’t looking for you. You’re creating demand. Other traffic is active. Someone searches for exactly what you offer. The intent is already there.

Both can work. But if time or budget is limited, start where intent is highest. Make sure you show up when someone searches for what you do, and measure what actually turns into revenue.

Traffic matters. Intent matters more. ●