Week of 5/6/26

A situation came up around platform fit. Someone started selling a few products on a simple site, and it worked at first. Over time, the needs changed. Inventory grew, orders picked up, and the limits of the platform became more obvious.

We walked through the options. Could the current site be improved with better design, forms, or integrations? In some cases, that is enough. In others, the gap is functional. Things like inventory management, checkout flexibility, or backend workflows are hard to patch together. Moving platforms usually means new URLs, which can be redirected, but it still introduces risk to existing search visibility if not handled carefully.

It comes down to whether you are stretching a tool beyond its purpose. If the core needs no longer fit, a move can make sense. If not, improving what you have is often the better path. ●