Week of 3/25/26

There’s a lot of talk right now about “showing up in AI,” as if it’s separate from SEO. From what we’re seeing, it isn’t.

The fundamentals still matter. Clear topics. Useful content. Strong structure. Descriptive headings. Real expertise. A site that’s easy to understand. If anything, AI-driven search makes those basics more important, not less.

What may be changing is how people interact with search. AI tools summarize answers, surface fewer links, and rely on information pulled from across the web. That makes your broader presence matter more, not just your website. ●