The Weekly Note
Weekly reflections by entrepreneurs, for entrepreneurs.
Honest observations on growing a business, solving everyday challenges, and making better decisions… one week at a time.
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Week of 1/21/26
In Great by Choice, Jim Collins talks about “firing bullets before cannonballs.” The idea is simple: start small. Test, experiment, and learn before committing big resources. A “bullet” is a small, low-cost, low-risk effort, something you can try without throwing your whole business off course. Once you know what hits the target, that’s when you fire the cannonball. For small businesses, it’s a reminder that focus and testing matter more than bold, blind leaps. ●