Week of 1/21/26

In Great by Choice, Jim Collins talks about “firing bullets before cannonballs.” The idea is simple: start small. Test, experiment, and learn before committing big resources. A “bullet” is a small, low-cost, low-risk effort, something you can try without throwing your whole business off course. Once you know what hits the target, that’s when you fire the cannonball. For small businesses, it’s a reminder that focus and testing matter more than bold, blind leaps. ●