Week of 1/28/26

While working through URL mapping recently, we noticed something that tends to build up quietly over time: redirect chains. Pages get consolidated, URLs change, new content replaces old content, and before long one redirect points to another, which points to another. Nothing is broken, but things aren’t as clean as they could be.

It’s worth taking a look every so often. Long redirect chains slow things down, dilute signals, and make it harder for search engines and users to land where you actually want them to go. Cleaning them up is rarely urgent, but it’s part of good site hygiene. A little maintenance here keeps your structure clear and prevents small issues from compounding later. ●