Week of 4/29/26

This came up in a review this week. Everything looked fine on the surface, but Search Console was showing two versions of the same site. One with www, one without. Both live, both getting indexed.

The site had a canonical set to the non-www version, which is the right idea. But the www version was still accessible, and there were no clean redirects forcing everything to one place. That creates mixed signals. The site is saying one thing, but behaving another way. Google tends to follow what actually happens, not just what is declared.

The fix is simple. Pick one version and make everything resolve to it. One site, one path, one set of signals. ●

Week of 1/28/26

While working through URL mapping recently, we noticed something that tends to build up quietly over time: redirect chains. Pages get consolidated, URLs change, new content replaces old content, and before long one redirect points to another, which points to another. Nothing is broken, but things aren’t as clean as they could be.

It’s worth taking a look every so often. Long redirect chains slow things down, dilute signals, and make it harder for search engines and users to land where you actually want them to go. Cleaning them up is rarely urgent, but it’s part of good site hygiene. A little maintenance here keeps your structure clear and prevents small issues from compounding later. ●