Week of 12/17/25

You don’t have to run off in every direction chasing the latest trend or getting pulled into someone else’s hype. Most micro and small businesses are already doing more with less. That’s the real world. What matters is getting good at the fundamentals, the parts of your business that don’t look glamorous or exciting, but actually move things forward. The steady work. The basics. Ignore the noise. Be brilliant at the basics. ●

Week of 12/10/25

Working with a client recently, we noticed something subtle but important in Search Console: two different pages on their site were essentially synonymous. Google saw them as the same topic, which meant the pages were competing with each other instead of reinforcing a clear signal. Impressions were split, rankings were weaker, and nothing was technically broken, it just wasn’t clear which page should win.

It’s a good reminder to check your own Search Console. Are your core pages indexed? Are multiple URLs showing up for the same searches? Are you creating unintentional competition inside your own site? Sometimes the issue isn’t more content. It’s clearer content. ●

Week of 12/3/25

When people hear “eCommerce,” they usually think of online stores shipping boxes like Amazon, Shopify, or Etsy. But that’s only part of the picture. eCommerce isn’t just about selling physical products. It’s about doing business online. Payments, marketing, data, customer interactions...it’s all part of it. ●

Week of 11/26/25

Categories matter more than most business owners realize. If you choose the wrong category in your Google Business Profile, Google may classify you incorrectly, sometimes as a national brand, and you’ll lose visibility in local results. In worse cases, it can trigger a suspension.

We’ve helped a lot of small businesses recover suspended profiles, and the process is rarely simple. A few minutes of care on the front end saves weeks of unnecessary headaches later. ●

Week of 11/12/25

When we first start working with a small business owner, we go after the low-hanging fruit. The easiest, most obvious next step. Not the big, shiny project that eats time and energy. The simple operational action that actually moves the business forward today. Do the first easy thing. Then the next. Momentum doesn’t start with a grand plan, it starts with clearing what’s already within reach. You’ll be surprised how far that gets you. ●