Week of 7/8/26

We ran into another account access situation recently. A client invested a significant amount in a new website, only to discover they didn't have access to the platform. Now they're being asked to pay a substantial monthly fee, but it isn't clear what they're paying for. Hosting? Maintenance? Something else?

If you're investing in a new website, ask a few questions before the project begins. What platform is it being built on? Who owns the domain? Who will have the primary login? What happens if you decide to work with someone else? The answers should be clear before any work starts.

Read our blog and download the website ownership checklist. ●

Week of 7/1/26

We talked with two service businesses recently, almost back to back. One was leaving Wix for Squarespace and the other was leaving Squarespace for Wix.

It made us wonder how often the platform gets blamed when the real issues may be somewhere else. The SEO, page layout, images, calls to action, mobile experience, or basic site function may need work, but that does not always mean the whole site needs to move.

Sometimes a new platform is the right decision. Other times, the better first step is to look closely at what is already there and see what can be improved before rebuilding everything. ●

Week of 5/6/26

A situation came up around platform fit. Someone started selling a few products on a simple site, and it worked at first. Over time, the needs changed. Inventory grew, orders picked up, and the limits of the platform became more obvious.

We walked through the options. Could the current site be improved with better design, forms, or integrations? In some cases, that is enough. In others, the gap is functional. Things like inventory management, checkout flexibility, or backend workflows are hard to patch together. Moving platforms usually means new URLs, which can be redirected, but it still introduces risk to existing search visibility if not handled carefully.

It comes down to whether you are stretching a tool beyond its purpose. If the core needs no longer fit, a move can make sense. If not, improving what you have is often the better path. ●